They even explore “bodies” as buildings: “Thus, in almost all senses, human bodies are marginalized in favor of more stable architectural bodies – both particular buildings and the omnipresent red brick [of the university] – as the Website constructs the institutional image as one where buildings and, by connection, knowledge pronouncements endure through the changing nature of the bodies that temporarily people them” (278).
Ultimately, the authors are that “the visual [is] an inevitable component in the writing of women’s online selves. In its profusion of visual images, the World-Wide Web is doing little more than imitating the material world we all inhabit. As inhabitants of this world…we cannot afford to ignore the visual” (289).