He states that visuals should be used because (a) a “high numbers of images…can be conveyed in a short time” – these leads to the narrative capabilities of visual (51); (b) “the sense of realism that the visual conveys” (51); and (c) visuals communication “with much more forces and immediacy than verbal communication allows” (53). Blair believes that “visual arguments [are] most significantly a rhetorical dimension, rather than logical or dialectical” (51).
Key Terms
- Persuasion: “to shape our attitudes, and even our beliefs and actions…Persuasion cannot be just any manner of influencing a person” (42). The person must have “the capacity to resist the influences” of the rhetor (43).
- Argument: Presents “reasons for accepting a point of view” (44)