They also argue for new vocabulary: “Our works weave together the visual and literary arts. But, unlike text, the word ‘literary’ evokes a quality, an art form, while ‘text’ lacks a sense of something to be experienced…To apply Ong’s point that writing cannot truly capture sound, multimedia can actually capture the spoken work within its text. Further, multimedia can also create a different sense of presence by incorporating new ways of visualizing which, to some current literary audiences, feels distracting or foreign…[W]e lack a grammar for understanding the bringing together of these forms. Drucker writes, ‘unlike language, in which words, letters, phonemes, and morphemes have clearly defined identities and where rules of grammar and syntax are at least identifiable, the visual domain has no set rules defining what elements within an image are ‘signs’ and which are not and what the grammar of their relations might be.”